THE POWER OF NEW.
As an experienced fitness facility operator, you realize the importance of keeping your members engaged and excited by providing them with a fresh, modern, and continually evolving environment. Think of all the other businesses that thrive on renewal: hotels, restaurants, retail shops. These businesses realize their customers’ experience is fundamentally enhanced by an atmosphere that always feels energetic and new. Fitness facilities are no different. Begin by asking yourself: what are the areas in my facility that could benefit from an update? What is my budget? What is going to have the biggest impact on the most patrons?
 |
COST-EFFECTIVEThe cost to replace your free weight equipment can be about the same as replacing a couple pieces of cardio equipment. Only a single user can enjoy a new bike or treadmill at once, but multiple users can benefit from a brand-new set of dumbbells. |
|
POWERFUL IMPACTThe cost to replace worn free weights is relatively small when compared to the meaningful visual impact it can have throughout your facility. In most facilities, the free weight area can be seen from many different areas, with the potential to elevate the presentation of the entire exercise area. |
|
FAST & EFFICIENTBringing in new free weight equipment is one of the least disruptive upgrades to your members’ routine. No “under construction” areas, no equipment downtime, no inconvenienced or interrupted workouts. |
LONG-TERM VALUE
Investing in well-made free weight equipment also offers many long-term benefits. Iron Grip offers durable American-made urethane, permanently engraved weight markings, and solid welded dumbbell handles, just to name a few maintenance-saving features that will pay off over time. Instead of wasting time and resources on replacements and repairs, your maintenance staff can now focus on other areas that need attention.
HOW IT WORKS
Iron Grip’s Refresh Program walks you through the upgrade process and caters to your individual needs. Whatever your remodel goals, Iron Grip is dedicated to putting our years of experience and industry expertise to work for you. Contact us with any questions, big or small, and we’ll do our best to make your free weight upgrade as easy, effective and economical as possible.
RETHINK
01. Evaluation. How are your existing weights holding up? Do you see chipping or rusted chrome, tearing rubber, rattling dumbbell heads, missing end-caps or numbers? Do the weights look clean and inviting, or old and messy?
02. Client Feedback. Is my free weight area meeting the needs of all users? Have there been requests for more variety, different or more sizes of weights, more space?
03. Space Planning. How are patrons using the existing free weight space? Is there room for expansion? Would the introduction of a dedicated functional training area attract more use?
04. Expert Consultation. Iron Grip has outfitted more fitness facilities than any other free weight provider, in a variety of markets (health club, athletic training, medical fitness, military, etc.) Our extensive experience will give you the insight to choose the right mix, right quantity, and right features to suit your environment.
RENEW
01. Out with the old. Do you have a plan to remove your old equipment? Iron Grip can provide solutions ranging from evaluating your old equipment for resale or recommending donation opportunities.
02. In with the new. Our expert logistics team will work to coordinate the delivery of your new equipment to coincide as closely as possible with the removal of your old equipment. This coordinated effort helps to minimize expense for you, and minimize disruption for your patrons. And our experienced installation partners will take care of everything from offloading to trash removal.
RESULTS
01. Get members. Attract new members and improve sales. Make a great first impression and communicate to prospective members that you are dedicated to maintaining a state-of-the-art facility by showcasing your modern equipment.
02. Keep members. Show existing patrons you care and improve satisfaction and retention. By upgrading your equipment, you show your members that maintaining a fresh, clean facility is a priority for you. Show your members you value them, by rewarding their loyalty with re-investment back into their member experience.
03. Improve your bottom line. Support your staff and save money. Quality, American-made equipment that requires minimal to no maintenance and stays looking new longer will help you run a more efficient facility. Iron Grip equipment offers premium features and performance at a competitive price, so you can be confident your investment in new equipment is a good value.
NEED MORE INFORMATION?
As the experts in free weights, we’re here to provide professional consultation on product selection, competitive pricing, freight and delivery options, and answer any other questions you may have.