“After our long history of exhibiting at IHRSA over the past 26 years, this decision is a particularly difficult one for us to have to make,” said Michael Rojas, President and Co-CEO of Iron Grip. “However, the well-being of our employees, partners, customers and their families is our utmost responsibility.”
Iron Grip remains committed to supporting IHRSA at future events and will explore other opportunities to connect with customers at a later date.
About Iron Grip
Iron Grip Barbell Company, based in Santa Ana, Calif., is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a complete line of exclusively American-made free weight equipment. Iron Grip equipment is chosen by premier fitness facilities in over 95 countries, including leading health club chains, college and professional athletic training programs, corporate fitness centers, medical wellness facilities, community and non-profit recreation centers, and police, firefighter, and military fitness facilities around the world.
ORANGE COUNTY, Calif. – March 19, 2018 – Iron Grip Barbell Company, the industry-leading manufacturer of innovative and heavy-duty American-made free weight equipment, is pleased to announce a partnership with EXOS, a leader in human performance.
EXOS is dedicated to developing personalized plans that motivate and support individual progress across the four pillars of human performance: mindset, nutrition, movement, and recovery. Through their methodology, EXOS provides clients with customized tools and strategies to help them achieve optimal well-being and performance.
“EXOS is recognized as an innovator in human performance training, with solutions that appeal to athletes from all disciplines, from professional and college athletes, to corporate wellness clients, to the U.S. military, and health clubs,” said Michael Rojas, president and co-CEO of Iron Grip. “The services they provide are universally engaging and effective across a wide spectrum of elite-level customers, as well as aspirational customers. The markets they serve overlap nearly seamlessly with our existing client base, so we feel confident that our collaboration will be mutually beneficial for us and our shared customers.”
With the common goal of helping athletes at all levels achieve optimal performance, EXOS and Iron Grip have teamed up to offer EXOS clients and partners access to Iron Grip’s state-of-the-art free weight equipment and expertise. As part of the partnership, EXOS has chosen to outfit their world-class performance facility in Phoenix, Arizona with Iron Grip’s heavy-duty, American-made equipment. This elite training destination is EXOS’ headquarters and offers an on-site cafe, recovery amenities, turf, batting cages, and a multi-sport training area with cutting edge, industry-leading equipment. All training is directly by highly skilled and credentialed professionals in every athletic, tactical, physical and occupational therapy discipline.
Featuring Iron Grip equipment in its flagship training facility will allow EXOS to integrate Iron Grip equipment into its training and educational programs. Iron Grip and EXOS will also collaborate on educational content for their athletic, tactical, and corporate wellness customers, and explore new strategic initiatives.
“Movement is an integral component of our four-part philosophy of human performance,” said John Stemmerman, vice president of performance at EXOS. “Being able to provide our athletes with cutting-edge free weight equipment that is designed with safety, optimal ergonomics, and peak performance in mind is important to us. But we also value the long-lasting durability and reliability of Iron Grip products, and the peace of mind that Iron Grip provides to our facilities team. Iron Grip products and people have an outstanding reputation in the industry, and we are excited to share all they have to offer with our clients and partners.”
About EXOS
EXOS is a leader in the field of human performance, a category it created more than 15 years ago. Today, EXOS employs more than 4,500 people in over 400 locations worldwide. With award-winning facilities, technology, and services, EXOS helps people take control of their health and performance so they can achieve what matters most to them. EXOS is trusted by hundreds of clients, including one-quarter of Fortune 100 companies, world champions in sports, and leaders in health care, military, and community organizations.
About Iron Grip
Iron Grip Barbell Company, based in Santa Ana, Calif., is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a complete line of exclusively American-made free weight equipment. Iron Grip equipment is chosen by premier fitness facilities in over 95 countries, including leading health club chains, college and professional athletic training programs, corporate fitness centers, medical wellness facilities, community and non-profit recreation centers, and police, firefighter, and military fitness facilities around the world.
FOR MORE INFORMATION:
Liz Bianchi
Iron Grip Barbell Company
[email protected]
714-850-6900
“We’re looking forward to collaborating with Gold’s Gym International, to bring the most value possible to their franchisees through this unique program,” said Donna Lins, VP Sales for Iron Grip. “In addition, we are especially impressed with the excellent team of experienced Franchise Business Consultants that Gold’s has appointed to facilitate communication and learning between the vendors and clubs and ensure franchisee success.”
“We believe our rugged, yet technically advanced and innovative dumbbells, barbells, Olympic bars, and weight plates are a perfect fit for the Gold’s Gym brand. Both companies are uniquely American, and our ‘made in America’ history resonates with Gold’s ‘legacy of strength’ and their evolution from the first Gold’s Gym on Muscle Beach in Venice, Calif. to the vibrant, world-renown gym chain it’s become today,” added Iron Grip’s President and Co-CEO, Michael Rojas.
Gold’s Gym franchisees can reach out to Donna directly at [email protected] or by calling the Iron Grip corporate office at 800-664-4766. They can also learn more at the official Gold’s GVP web site: www.goldsgvp.com
Iron Grip has enjoyed a long and prolific history with Gold’s Gym International, outfitting more than 250 GGI locations worldwide since the early 1990’s. The latest installations of Iron Grip equipment into Gold’s Gym clubs have included the new Gold’s Gym in Vancouver, Wash., and will soon include Gold’s Gym Meadowbrook located in North Chesterfield, Va. and Gold’s Gym Ritchie Station in Capital Heights, Md., both of which have Grand Openings scheduled for early 2017.
About Iron Grip
Iron Grip Barbell Company, based in Santa Ana, Calif., is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a complete line of exclusively American-made free weight equipment. Iron Grip equipment can be found in premier fitness facilities in over 95 countries, including major health club chains, independent gyms, YMCAs, professional and university strength-training facilities, corporate wellness centers, hospital and physical therapy facilities, and police, firefighter and military fitness facilities worldwide. For more information, contact the company at 800-664-4766 or visit www.IronGrip.com.
FOR MORE INFORMATION:
Liz Bianchi
Iron Grip Barbell Company
[email protected]
714-850-6900
ORANGE COUNTY, Calif. — November 14, 2016 — Iron Grip Barbell Company, the industry-leading manufacturer of durable, innovative, American-made free weight equipment, will showcase its newest product—the XL® Handle Dumbbell at the Athletic Business Show this week in Orlando. The dumbbell features a substantially thicker handle design, measuring a full 1-3/4 inches in diameter from end to end. The extra-wide handle diameter allows the user to fully engage the muscles in the fingers and hands, increasing grip strength and potentially leading to greater activation of the adjoining muscles in the wrists, forearms, and biceps.
Benefits of a Strong Grip
Improved grip strength can benefit athletes in a variety of sports, ranging from football to basketball to swimming to gymnastics to wrestling. For example, gymnasts rely heavily on hand and forearm strength, which directly relates to mastery of their own bodyweight. A strong grip also supports dexterous throwing, catching, and overall ball handling skills in sports such as baseball, football, and basketball. Ultimately, every push and pull in sports begins with an athlete’s hands, and the stronger their hands are, the stronger the athlete can be.
In a similar way, a stronger grip can also enhance conventional strength training exercises in the gym. During full-body movements such as deadlifts, hands and forearms can often be the weakest link, preventing someone from maximizing larger muscle group development.
One of the added benefits of incorporating XL Handle Dumbbells into a regular training regimen is that workouts can be shorter and more efficient. Hand strength is exercised while working larger muscle groups, thereby reducing the need for a separate grip-training workout and saving time.
While athletes and strength training professionals recognize the unique advantages of training with Iron Grip’s XL Handle dumbbells, everyday gym-goers can also benefit from the XL Handle’s challenging design. Improved grip strength can enhance performance in recreational sports like golf, tennis, rock-climbing, and paddle boarding. Increasingly, serious fitness enthusiasts are relying on their local health clubs to provide cutting-edge equipment that can support more advanced training techniques. But gym members of every age and conditioning level will appreciate how improved grip strength can enhance everyday activities, like carrying a suitcase or even opening a stubborn jar.
Heavy-Duty Construction
The XL Handle Dumbbells share many of the same heavy-duty features that contribute to the longevity and durability of Iron Grip’s existing Urethane Dumbbells. The XL Handle dumbbell’s solid, one-piece construction is achieved by press fitting each handle into precisely drilled and chamfered solid steel heads, and then welding the joints for added stability and strength. The heads are then encapsulated in Iron Grip’s proprietary, American-made urethane, which is specially formulated to resist wear and tear and stay looking new longer. Like all Iron Grip dumbbells, the heads are permanently engraved and filled with high-contrast, easy-to-read weight markings. All of these details combine to ensure Iron Grip dumbbells offer reliable, maintenance-free performance for the life of the product.
Iron Grip’s XL Handle Dumbbells are available now, in sizes ranging from 5─175 pounds. Like all of Iron Grip’s Urethane free weight equipment, the XL Handle Dumbbells are customizable with permanently engraved logos to encourage team pride and aid recruitment, or promote heath club or corporate branding.
Visitors to the Athletic Business Show can try the new XL Handle Dumbbell in booth 311, along with Iron Grip’s full line of exclusively American-made Urethane Free Weight equipment.
About Iron Grip
Iron Grip Barbell Company, based in Santa Ana, Calif., is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a complete line of exclusively American-made free weight equipment. Iron Grip equipment can be found in premier fitness facilities in over 100 countries, including major health club chains, independent gyms, YMCAs, professional and university strength-training facilities, corporate wellness centers, hospital and physical therapy facilities, and police, firefighter and military fitness facilities worldwide. For more information, contact the company at 800-664-4766 or visit www.IronGrip.com.
CONTACT:
Liz Bianchi
Iron Grip Barbell Company
714-850-6900
[email protected]
“After much research and comparison, we determined Iron Grip free weights to be the best fit for our franchisees,” said Matthew Schultz, vice president of operations for Retro Fitness. “As we’ve continued our aggressive national expansion, we realized that choosing the right equipment partner was critical in every category, and with Iron Grip’s long-standing reputation for quality, reliability, and outstanding customer service, they were the logical choice.”
Retro Fitness features a full collection of top-of-of-the line strength equipment and cardio machines complete with individualized LCD television monitors. Each Retro Fitness location houses a Retro Theatre where members can work out in a darkened room on cardio machines while watching movies. In addition, members can enjoy personal training, tanning, full-service locker rooms, a Retro Blends juice bar and onsite chiropractic and massage therapy services.
“From the member perspective, Iron Grip equipment offers several user-friendly features that are sure to enhance our members’ fitness experience,” added Schultz. “For our franchisees, Iron Grip provides an excellent value to the gym operator because it’s extremely durable and requires little-to-no maintenance, which helps our franchisees reap the benefits of lower operating costs down the line.”
Retro Fitness has chosen to install Iron Grip’s premium line of American-made free weight equipment, which includes their patented Urethane Olympic plates with opposing handgrips, maintenance-free Urethane dumbbells, and heavy-duty Olympic bars. In addition, the plates and dumbbells will be custom-engraved with the Retro Fitness logo to reinforce the brand within the clubs.
“We’re very excited to be working with the Retro Fitness team,” said Michael Rojas, president of Iron Grip Barbell Company. “Having high-end equipment in the gym sends the message to members that the club cares about their experience. This attention to detail will help RetroFitness’ rapidly growing franchisee base attract and retain members.”
For more information or to find the nearest Retro Fitness location, please visit www.retrofitness.com or call (800) RETRO-04. To learn more about Iron Grip Barbell Company, please visit www.irongrip.com or call (800) 664-4766.
ABOUT IRON GRIP
Iron Grip Barbell Company, based in Santa Ana, Calif., is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a complete line of exclusively American-made free weight equipment. Iron Grip equipment can be found in premier fitness facilities in over 60 countries, including major health club chains, independent gyms, YMCAs, professional and university strength-training facilities, corporate wellness centers, hospital and physical therapy facilities, and police, firefighter and military fitness facilities worldwide. For more information, contact the company at 800-664-4766 or visit www.irongrip.com.
ABOUT RETRO FITNESS
Founded in 2004 by entrepreneur Eric Casaburi, Retro Fitness has evolved from a regional Mid-Atlantic gym concept into a national fitness system with more than 120 gyms in its development pipeline. Under Casaburi’s leadership, Retro Fitness has grown to nearly 80 gyms in 10 states. Expansion plans call for 300 gyms in the next three years and growth into new major markets such as Chicago, Dallas and Washington, D.C. Each Retro Fitness location is equipped with a full-service fitness center including 60-100 pieces of equipment supplied by leading manufacturers. Retro Fitness was ranked in the top of the 2012 Entrepreneur ”Franchise 500” annual ranking, marking the brand’s second-consecutive appearance on the prestigious list. The company was also recognized as one of the ”Top Fastest-Growing Franchises,” and “Top New Franchise” In the publication’s 32nd annual ranking. For more information, please visit www.retrofitness.com and to learn more about franchise opportunities visit www.retrofitness.com/franchising.
CONTACT:
Liz Bianchi
Iron Grip Barbell Company
714-850-6900
[email protected]
Orange County, CA — September 23, 2011 — Iron Grip Barbell Company, the industry leading manufacturer of durable, innovative, American-made dumbbells, barbells and Olympic plates, has introduced a new service for fitness facilities. The Iron Grip Refresh Program is a consulting service to assist customers through a free weight equipment renovation project. Iron Grip will provide insight into selecting the right quantity and assortment of equipment to make sure that the facility best meets the needs of its clientele and that space is utilized to its full potential. As part of this new service, Iron Grip will provide competitive delivery and installation solutions, as well as assist with the disposal of used equipment, whether it is through resale, recycling, or charitable methods.
Making a simple and relatively inexpensive equipment upgrade can help to boost new member sales, increase member retention, and improve the bottom line. New equipment makes a great first impression and communicates to prospective members that the facility is thriving, and that the owners are dedicated to maintaining a state-of-the-art facility. It also shows existing members that improving the member experience by providing new equipment is a priority for management. In addition, high-quality, American-made equipment that requires minimal to no maintenance and stays looking new longer will help facilities save money in the long run.
As the largest provider of commercial free weight equipment worldwide, Iron Grip is uniquely suited to sharing their nearly 20 years of expertise in the fitness industry with new customers. Having outfitted a wide variety of facilities, from leading health club chains, to professional athletic training facilities, to medical, resort, residential, and military weight rooms, Iron Grip has extensive experience with every fitness discipline.
For more detailed information on the Iron Grip Refresh Program, please review the attached program overview which highlights the range of services offered.
ABOUT IRON GRIP
Iron Grip Barbell Company (www.irongrip.com), based in Santa Ana, CA, is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a line of exclusively American-made free weight equipment.
FOR MORE INFORMATION:
Liz Bianchi
Iron Grip Barbell Company
714-850-6900
[email protected]
ORANGE COUNTY, CA — September 19, 2011 — The new fall season of NBC’s The Biggest Loser may feature new contestants, new trainers, and new challenges, but it will still have Iron Grip’s premium urethane Olympic weight plates, urethane dumbbells, and Olympic bars in the show’s gym at “The Ranch.”
“We’ve been a part of The Biggest Loser for nearly every season since its inception” said Michael Rojas, president of Iron Grip Barbell Company. “NBC’s The Biggest Loser is one of the most successful shows on television, and it makes sense that they would partner with Iron Grip, the largest free weight company in the industry. This partnership should come as no surprise to the many thousands of our customers who have used Iron Grip in their fitness facilities for years, and who appreciate the fact that not only is it the most durable equipment on the market, but that it’s the only line of free weights that’s made exclusively in the US.” As a sponsor of the show, Iron Grip has provided its equipment free of charge.
Top fitness expert Dolvett Quince and tennis star and certified trainer Anna Kournikova are new to the show this season. They will join Biggest Loser veteran Bob Harper in training 15 contestants competing in a “Battle of the Ages” that will group contestants by age for the first time ever in the history of the show.
The Biggest Loser airs on Tuesdays, 8 p.m. (ET) on NBC.
About The Biggest Loser
The first reality series where everybody “loses,” The Biggest Loser challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. The Biggest Loser is a production of Reveille LLC, 25/7 Productions, and 3 Ball Productions. Visit www.biggestloser.com for more information
About Iron Grip
Iron Grip, based in Santa Ana, CA, is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a line of exclusively American-made free weight equipment. For more information, contact the company at 800-664-4766 or visit www.irongrip.com.
FOR MORE INFORMATION:
Liz Bianchi
Iron Grip Barbell Company
[email protected]
714-850-6900
The most notable upgrade to Iron Grip’s urethane line is the dumbbell’s new patented handle design. The new handle offers a sturdy 1-3/8 inch diameter, with flared shoulders that widen to a heavy-duty 1-¾ inch diameter at each end. The extra-wide ends not only contribute to improved strength and durability, but they also create a defined gripping area in the center of the handle. The handle’s unique ergonomic shape helps the user to position his grip correctly in the middle of the handle, making the dumbbell safer and more comfortable to use. As in prior models, the new dumbbell handle is press-fit into precisely machined solid steel heads and then welded to create a single solid piece, resulting in the most durable dumbbell available.
In addition, both the Olympic plates and dumbbells now offer a uniquely textured urethane coating. The textured surface has been designed to better resist scuffing and scratching, so it will show less wear over time. The textured urethane will retain a ”like-new” appearance even longer than the prior model, which previously set the standard for longevity. As always, Iron Grip makes its proprietary urethane formula exclusively in America to ensure quality and consistency.
Even with the many improvements in design and durability, there have been no price increases on Iron Grip’s updated Urethane Dumbbells and Olympic Plates. ”As always, we have worked hard to constantly streamline our manufacturing process,” says Donna McCallum, vice president of sales for Iron Grip. ”Creating new efficiencies allows us to incorporate product upgrades like these with as little impact to overall cost as possible.”
Iron Grip, based in Santa Ana, Calif., is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a line of exclusively American-made free weight equipment. Iron Grip is the preferred supplier to institutional fitness facilities worldwide, including national and regional health club chains, professional sports teams, universities, medical fitness centers, and police, fire and military fitness facilities. For more information, contact the company at 800-664-4766 or visit www.irongrip.com
CONTACT:
Liz Bianchi
Iron Grip Barbell Company
714-850-6900
[email protected]