IRON GRIP COMPANY NEWS

Iron Grip Continues To Increase Its Presence In International Markets

September 3,2003 - Orange County, CA – Iron Grip Barbell Company has recently added five additional authorized international Iron Grip dealers to its global network of dealers.

The newest members include Cardio Fitness Private Ltd., based in New Delhi, India which covers the fitness market in India, Nepal, Bangladesh, Sri Lanka, and Maldives; We'R Fitness SDN BHD in Malaysia; Gymline AS in Krakeroy, Norway; Life Fitness Iberia, based in Barcelona, Spain, which covers the markets in Spain and Andorra; and The Health Club in Damascus, Syria, covering the Syrian market.

This recent addition of five new dealers brings the growing number of authorized Iron Grip dealers outside the United States to 32.

"Even though Iron Grip has been serving the international commercial fitness equipment market for many years, via direct sales through our corporate headquarters in California, we are making a concerted effort to develop relationships with the local equipment dealers who best understand their customer base and their markets. The ability to work with a local dealer provides the customer with easier access to information about our products, and a more comfortable way to communicate their needs and understand how Iron Grip products can fulfill them," says Donna McCallum, National Sales Manager for Iron Grip. "Our new dealers are very enthusiastic about having the opportunity to offer their customers a free weight brand that represents innovation, reliability and premium features to their customers.

Iron Grip is based in Santa Ana, CA and is the largest provider of commercial free weight equipment worldwide. For more information, contact the company at 800-664-IRON or visit www.irongrip.com.


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