Iron Grip and Men's Health Team Up in Cross-Marketing Effort
Orange County, CA - October 6, 2003 - Iron Grip Barbell Company and Men's Health magazine have recently entered into a partnership to cross-promote the men's fitness and lifestyle magazine to Iron Grip customers and members of Iron Grip-equipped gyms.

This cross-marketing collaboration will be kicked off at the Club Industry show in Chicago, October 9-11. Iron Grip will be giving away free copies of Men's Health to attendees who visit their booth. The magazine giveaway will be going on in conjunction with a Men's Health-sponsored contest running on their website (, where entrants will have the opportunity to sign up for subscriptions and enter a drawing to win a complete set of Iron Grip urethane free weights and an Olympic bar. (Contest participants need not subscribe to be entered into the drawing, which will be held after December 31, 2003.)

By the beginning of 2004, Iron Grip will be joining with Men's Health to offer a quantity of discounted subscription packages to every fitness facility that purchases Iron Grip equipment.

"We're very excited about beginning what we expect will be a long-term relationship with Men's Health," said Liz Bianchi, Marketing Director for Iron Grip. "We believe the magazine offers tremendous value to the members of the clubs we sell, and in turn we can offer Men's Health the opportunity to reach a targeted, interested group of health-conscious consumers."

Iron Grip and Men's Health will be exploring additional cross-marketing opportunities in the coming year. A partnership with Men's Health gives Iron Grip value-added service offers for their customers, and provides Men's Health with a way to target owners and managers of commercial fitness facilities, who can then pass along Men's Health to their members. This is an excellent way to motivate and encourage new gym members and provide them with the opportunity to learn more about a health and fitness-oriented lifestyle.

There is a logical tie-in between the Men's Health and Iron Grip brands, even though their customer bases span both consumer and commercial interests. Both Iron Grip and Men's Health appeal to a health-conscious, mainstream audience, and both companies are the leaders in their respective industries.

About Iron Grip Barbell Company
Iron Grip is based in Santa Ana, CA and is the largest provider of commercial free weight equipment worldwide. Iron Grip has become the standard in premium free-weight equipment, preferred by national and regional health club chains, independent gyms and health clubs, YMCA's, professional and university strength-training facilities, corporate wellness centers, hotels and resorts, hospital and physical therapy facilities, and police, firefighter and military fitness facilities worldwide. For more information, contact the company at 800-664-4766 or visit

About Men's Health
Men's Health is the largest men's lifestyle magazine brand in the world, with a worldwide circulation of 3.6 million in 22 editions serving 32 countries. Published 10 times a year in the U.S. by Rodale, a global leader in healthy, active-living information, Men's Health provides its readers with the latest information on health, fitness, fashion, nutrition, relationships, travel and money.

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