Iron Grip Barbell Company and Body Training Systems® Announce Strategic Alliance

April 29, 2004, Orange County, CA – Iron Grip Barbell Company and Body Training Systems (BTS) have recently entered into a strategic partnership to offer fitness facilities the ultimate group strength training experience. BTS, a provider of group fitness programs, is now offering Iron Grip's Group Strength® line as an equipment component to their popular BODYPUMP® program.

As industry leaders in their respective fields, Iron Grip and BTS have formed a synergistic relationship where each can provide expertise in the areas they know best.

Says Terry Browning, president of BTS, "We've long recognized Iron Grip's Group Strength equipment as a high quality, innovative equipment system for group fitness. Group Strength's innovative grip plate design complements BODYPUMP exercises and the heavy-duty quality reflects our overall mission to provide our licensees with a world class group fitness experience."

"We're confident in recommending BTS' BODYPUMP program to our Group Strength customers," says Donna McCallum, National Sales Manager for Iron Grip. "We respect BTS' experience and talent in creating group programming that is comprehensive and well-researched, yet still remains fun and inventive."

About Body Training Systems
Headquartered in Atlanta, GA, BTS is the U.S. and Canadian distributor of licensed group fitness programs BODYPUMP®, BODYCOMBATTM, RPM®, BODYSTEP®, and BODYFLOW® , as well as the inventors and distributors of The STEP®. BTS delivers world class group fitness management, programming, training and marketing systems to health facilities and instructors. For more information, visit the BTS website at

About Iron Grip
Iron Grip, based in Santa Ana, CA, is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a line of exclusively American-made free weight equipment. For more information, contact the company at 800-664-4766 or visit

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