Iron Grip Introduces New eWeight PlannerTM Concept at IHRSA 2003
March 7, 2003, Orange County, CA
Iron Grip Barbell Company offered customers a preview of their
soon to be launched facility planning software, the Iron Grip
eWeight PlannerTM, at the IHRSA
trade show in San Francisco last week.
A product of nearly a year of research, testing, and feedback
from the field, the eWeight Planner program has been designed to
quickly and easily calculate the appropriate amount of free weights
required by a fitness facility. The Planner generates suggested
weight plate breakdowns, depending on the type and quantity of
plate-loaded strength and free weight equipment that the club
already has or is planning to purchase. It also suggests dumbbell
quantities as well as Olympic bars, and recommends racks when
necessary. To build the eWeight Planner, Iron Grip partnered with
a number of strength equipment providers including Life Fitness,
Nautilus, Cybex, Hoist, Paramount, Strive, Flex, Body Masters and
Muscle Dynamics. Future versions of the planner will include
additional vendors, many of whom showed interest at the show upon
previewing the program.
Customers were invited to test the eWeight Planner, available
in its pre-release version, at a computer station in the Iron Grip
booth. Sample versions of the software were also available to take
home on disk.
Many customers, as well as strength equipment dealers, showed
enthusiasm for the idea. "What a timesaver!" commented one tester,
Tom Sermak, National Purchasing Director for the Wellbridge
Corporation. "Without this program, I could easily see spending
hours looking up various manufacturers' product information,
measuring weight storage capacity, and laboring over each piece to
come up with a plate breakdown that makes sense. But now all the
work has been done for me, right down to confirming the recommended
quantity with each machine's manufacturer."
Steve Rhodes, VP of Sales & Marketing for Paramount Fitness
Corp. added, "The eWeight Planner was a huge hit with our customers.
It's a great resource for providing customers with a customized free
weight plan that is accurate and fits their needs."
Iron Grip's president and co-founder, Michael Rojas explained
the idea behind the eWeight Planner: "As we've grown into a true
full service manufacturer, we've found it more important to offer
services to our customers that complement our product line, and make
their experience with Iron Grip as effortless and productive as
possible. The eWeight Planner is just another service we can provide
to help customers save time and plan clubs efficiently. This
software will also be a valuable time-saving tool for our dealers,
allowing them to streamline the free weight planning function, and
spend more time with customers on their core equipment lines."
A fully functional version of the Iron Grip eWeight Planner is
available for download at the company's web site,
ww.irongrip.com, or customers can request to have the program
mailed to them on CD. The completed, stand-alone software version
will officially launch later this month.
Iron Grip is based in Santa Ana, CA and is the largest provider
of commercial free weight equipment worldwide. For more information,
contact the company at 800-644-IRON or visit www.irongrip.com.
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