IRON GRIP COMPANY NEWS

Iron Grip Names VP of Sales and Senior Account Executive

August 18, 2004, Orange County, CA – Iron Grip Barbell Company is pleased to announce the promotion of Donna McCallum to Vice President of Sales, and Shawna Healy to Senior Account Executive.

Ms. McCallum joined the company in 1999 as Account Executive and quickly rose to several supervisory and management positions. She has been instrumental in developing Iron Grip's position as an industry leader in both sales and customer service. As Vice President of Sales, Ms. McCallum will be responsible for continued development of new business opportunities, managing Iron Grip's national and international accounts, and supervising Iron Grip's in-house Account Executive team. Along with a strong fitness background, Ms. McCallum brings with her 13 years of experience in luxury retailing at Nordstrom, as well as 8 years of sales experience with several premium cosmetics manufacturers. McCallum has been with Iron Grip for 5 years.

I've had the privilege of working with Donna for many years, both at Iron Grip and in the cosmetics industry," says Michael Rojas, President. "Her management experience and personal commitment to her work has helped us develop an outstanding team of professional and dedicated Account Executives, and her skills at developing relationships with her accounts has helped us to forge strong alliances within our industry.

Ms. Healy joined Iron Grip in 2000, as a recent graduate from California Polytechnic State University, San Luis Obispo, where she earned a degree in Kinesiology. In her new position as Senior Account Executive, she will be responsible for managing sales in a territory comprised of the Midwestern and Southeastern US. In addition, she is responsible for all vertical market accounts and will lead the Account Executive team.

"Shawna has continually demonstrated strong leadership skills during her years with Iron Grip," said Rojas. "Our Account Executives have always looked to her for guidance, training and advice, so this is natural transition for her."


About Iron Grip
Iron Grip is based in Santa Ana, CA and is the largest provider of commercial free weight equipment worldwide. For more information, contact the company at 800-664-IRON or visit www.irongrip.com.


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