Iron Grip Expands eWeight PlannerTM Program

With the addition of five new companies, the eWeight Planner now features a total of fourteen participating strength equipment manufacturers.

April 17, 2003, Orange County, CA – After successfully launching their eWeight Planner this March at the IHRSA show, Iron Grip Barbell Company has continued to develop this unique tool by adding five additional strength equipment manufacturers to the program. TechnoGym, Magnum, Matrix, MedX and Atlantis are the most recent additions to the program.

The initial version of the eWeight Planner that debuted in March 2003, included Life Fitness, Nautilus, Cybex, Hoist, Paramount, Strive, Flex, Body Masters and Muscle Dynamics. Add the five newcomers to the roster, and the Planner now features 14 different participating strength manufacturers. Atlantis, a Canadian-based fitness manufacturer, has already confirmed participation, and will become the 14th manufacturer to join the Planner when they contribute data and confirm calculations for their recently updated strength line.

To make the Planner as convenient and user-friendly as possible for facility owners and managers, Iron Grip always intended the program to feature a comprehensive listing of the top strength equipment manufacturers in the industry.

"All the major players are included," stated Donna McCallum, National Sales Manager for Iron Grip. "We've been very impressed with the level of excitement expressed by every manufacturer we've partnered with. The enthusiasm and cooperation offered by each company demonstrates how much we all realize that this tool fills a need among our mutual customers."

Iron Grip developed the eWeight Planner to calculate the appropriate amount of free weights required by a fitness facility. The Planner generates suggested weight plate breakdowns, depending on the type and quantity of plate-loaded strength and free weight equipment that the club already has or is planning to purchase. It also suggests dumbbell quantities as well as Olympic bars, and recommends racks when necessary.

The most current version of Iron Grip's eWeight Planner is available for download at the company's web site,, or customers can request to have the program mailed to them on CD. By downloading the software or requesting a CD, customers can be added to a mailing list to be updated when the stand-alone software version becomes available, sometime in April.

Iron Grip is based in Santa Ana, CA and is the largest provider of commercial free weight equipment worldwide. For more information, contact the company at 800-664-IRON or visit

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