IRON GRIP COMPANY NEWS

NBC's The Biggest Loser Kicks Off Another Season With Iron Grip Free Weights

Season 12 of the hit series premieres Sept. 20, once again featuring Iron Grip equipment in the on-set gym.

ORANGE COUNTY, CA — September 19, 2011 — The new fall season of NBC's The Biggest Loser may feature new contestants, new trainers, and new challenges, but it will still have Iron Grip's premium urethane Olympic weight plates, urethane dumbbells, and Olympic bars in the show's gym at "The Ranch."

"We've been a part of The Biggest Loser for nearly every season since its inception'' said Michael Rojas, president of Iron Grip Barbell Company. "NBC's The Biggest Loser is one of the most successful shows on television, and it makes sense that they would partner with Iron Grip, the largest free weight company in the industry. This partnership should come as no surprise to the many thousands of our customers who have used Iron Grip in their fitness facilities for years, and who appreciate the fact that not only is it the most durable equipment on the market, but that it's the only line of free weights that's made exclusively in the US." As a sponsor of the show, Iron Grip has provided its equipment free of charge.

Top fitness expert Dolvett Quince and tennis star and certified trainer Anna Kournikova are new to the show this season. They will join Biggest Loser veteran Bob Harper in training 15 contestants competing in a "Battle of the Ages" that will group contestants by age for the first time ever in the history of the show.

The Biggest Loser airs on Tuesdays, 8 p.m. (ET) on NBC.

About The Biggest Loser
The first reality series where everybody "loses," The Biggest Loser challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. The Biggest Loser is a production of Reveille LLC, 25/7 Productions, and 3 Ball Productions. Visit www.biggestloser.com for more information

About Iron Grip
Iron Grip, based in Santa Ana, CA, is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a line of exclusively American-made free weight equipment. For more information, contact the company at 800-664-4766 or visit www.irongrip.com.


CONTACT:
Liz Bianchi
Iron Grip Barbell Company
714-850-6900
info@irongrip.com
www.irongrip.com


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