IRON GRIP COMPANY NEWS

Iron Grip Introduces New Free Weight ''Refresh Program''

The Iron Grip Refresh Program is a new service to help fitness facilities achieve easy, effective, and economical free weight equipment upgrades.

Orange County, CA — September 23, 2011 — Iron Grip Barbell Company, the industry leading manufacturer of durable, innovative, American-made dumbbells, barbells and Olympic plates, has introduced a new service for fitness facilities. The Iron Grip Refresh Program is a consulting service to assist customers through a free weight equipment renovation project. Iron Grip will provide insight into selecting the right quantity and assortment of equipment to make sure that the facility best meets the needs of its clientele and that space is utilized to its full potential. As part of this new service, Iron Grip will provide competitive delivery and installation solutions, as well as assist with the disposal of used equipment, whether it is through resale, recycling, or charitable methods.

Making a simple and relatively inexpensive equipment upgrade can help to boost new member sales, increase member retention, and improve the bottom line. New equipment makes a great first impression and communicates to prospective members that the facility is thriving, and that the owners are dedicated to maintaining a state-of-the-art facility. It also shows existing members that improving the member experience by providing new equipment is a priority for management. In addition, high-quality, American-made equipment that requires minimal to no maintenance and stays looking new longer will help facilities save money in the long run.

As the largest provider of commercial free weight equipment worldwide, Iron Grip is uniquely suited to sharing their nearly 20 years of expertise in the fitness industry with new customers. Having outfitted a wide variety of facilities, from leading health club chains, to professional athletic training facilities, to medical, resort, residential, and military weight rooms, Iron Grip has extensive experience with every fitness discipline.

For more detailed information on the Iron Grip Refresh Program, please review the attached program overview which highlights the range of services offered.

ABOUT IRON GRIP
Iron Grip Barbell Company (www.irongrip.com), based in Santa Ana, CA, is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a line of exclusively American-made free weight equipment.


CONTACT:
Liz Bianchi
Iron Grip Barbell Company
714-850-6900
info@irongrip.com
www.irongrip.com


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