IRON GRIP COMPANY NEWS

Iron Grip Provides Premium Free Weight Equipment to NBC's The Biggest Loser

Orange County, CA — October 14, 2010 — Iron Grip Barbell Company has recently outfitted NBC's hit series The Biggest Loser with its signature urethane Olympic weight plates, urethane dumbbells, and Olympic bars. The show's contestants will train with Iron Grip free weights in the show's gym at The Biggest Loser ranch as they work toward their weight loss goals. Iron Grip will also provide equipment to the new Biggest Loser Resort at Fitness Ridge Malibu.

"Iron Grip equipment has been a part of the The Biggest Loser for many years, and we're excited to continue our partnership into the show's 10th Season," said Michael Rojas, president of Iron Grip. The Biggest Loser airs on NBC Tuesdays at 8 pm (ET).

About The Biggest Loser
The first reality series where everybody "loses,'' The Biggest Loser challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. The Biggest Loser is a production of Reveille LLC, 25/7 Productions, and 3 Ball Productions. Visit www.biggestloser.com for more information.

About Iron Grip
Iron Grip, based in Santa Ana, CA, is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a line of exclusively American-made free weight equipment. For more information, contact the company at 800-664-4766 or visit www.irongrip.com.

CONTACT:
Liz Bianchi
Iron Grip Barbell Company
714-850-6900
info@irongrip.com
www.irongrip.com


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