IRON GRIP COMPANY NEWS

Iron Grip Highlights Its New XL® Handle Dumbbell at the 2016 Athletic Business Show

The newly launched dumbbell is designed to challenge and train a user’s grip with every rep, leading to improved strength and performance in the gym, on the playing field, or in everyday pursuits.

ORANGE COUNTY, Calif. — November 14, 2016 — Iron Grip Barbell Company, the industry-leading manufacturer of durable, innovative, American-made free weight equipment, will showcase its newest product—the XL® Handle Dumbbell at the Athletic Business Show this week in Orlando. The dumbbell features a substantially thicker handle design, measuring a full 1-3/4 inches in diameter from end to end. The extra-wide handle diameter allows the user to fully engage the muscles in the fingers and hands, increasing grip strength and potentially leading to greater activation of the adjoining muscles in the wrists, forearms, and biceps.


Benefits of a Strong Grip

Improved grip strength can benefit athletes in a variety of sports, ranging from football to basketball to swimming to gymnastics to wrestling. For example, gymnasts rely heavily on hand and forearm strength, which directly relates to mastery of their own bodyweight. A strong grip also supports dexterous throwing, catching, and overall ball handling skills in sports such as baseball, football, and basketball. Ultimately, every push and pull in sports begins with an athlete’s hands, and the stronger their hands are, the stronger the athlete can be.

In a similar way, a stronger grip can also enhance conventional strength training exercises in the gym. During full-body movements such as deadlifts, hands and forearms can often be the weakest link, preventing someone from maximizing larger muscle group development.

One of the added benefits of incorporating XL Handle Dumbbells into a regular training regimen is that workouts can be shorter and more efficient. Hand strength is exercised while working larger muscle groups, thereby reducing the need for a separate grip-training workout and saving time.

While athletes and strength training professionals recognize the unique advantages of training with Iron Grip’s XL Handle dumbbells, everyday gym-goers can also benefit from the XL Handle’s challenging design. Improved grip strength can enhance performance in recreational sports like golf, tennis, rock-climbing, and paddle boarding. Increasingly, serious fitness enthusiasts are relying on their local health clubs to provide cutting-edge equipment that can support more advanced training techniques. But gym members of every age and conditioning level will appreciate how improved grip strength can enhance everyday activities, like carrying a suitcase or even opening a stubborn jar.

Heavy-Duty Construction

The XL Handle Dumbbells share many of the same heavy-duty features that contribute to the longevity and durability of Iron Grip’s existing Urethane Dumbbells. The XL Handle dumbbell’s solid, one-piece construction is achieved by press fitting each handle into precisely drilled and chamfered solid steel heads, and then welding the joints for added stability and strength. The heads are then encapsulated in Iron Grip’s proprietary, American-made urethane, which is specially formulated to resist wear and tear and stay looking new longer. Like all Iron Grip dumbbells, the heads are permanently engraved and filled with high-contrast, easy-to-read weight markings. All of these details combine to ensure Iron Grip dumbbells offer reliable, maintenance-free performance for the life of the product.

Iron Grip’s XL Handle Dumbbells are available now, in sizes ranging from 5─175 pounds. Like all of Iron Grip’s Urethane free weight equipment, the XL Handle Dumbbells are customizable with permanently engraved logos to encourage team pride and aid recruitment, or promote heath club or corporate branding.

Visitors to the Athletic Business Show can try the new XL Handle Dumbbell in booth 311, along with Iron Grip’s full line of exclusively American-made Urethane Free Weight equipment.

About Iron Grip

Iron Grip Barbell Company, based in Santa Ana, Calif., is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a complete line of exclusively American-made free weight equipment. Iron Grip equipment can be found in premier fitness facilities in over 100 countries, including major health club chains, independent gyms, YMCAs, professional and university strength-training facilities, corporate wellness centers, hospital and physical therapy facilities, and police, firefighter and military fitness facilities worldwide. For more information, contact the company at 800-664-4766 or visit www.IronGrip.com.


CONTACT:
Liz Bianchi
Iron Grip Barbell Company
714-850-6900
info@irongrip.com
www.irongrip.com


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