Iron Grip Barbell Company
Iron Grip Announces Partnership with the Medical Fitness Association
Orange County, CA — June 5, 2009 — Iron Grip Barbell Company is pleased to announce they have joined the Medical Fitness Association (MFA) as a Corporate Vendor Member.
''We're very excited to support the MFA,'' says Donna McCallum, Vice President, Sales for Iron Grip. ''As the only free weight provider to partner with MFA, we recognize the increasingly important role that medical fitness facilities play in the health and fitness industry.
''Not only do medical fitness centers help educate the population at large about the health benefits of regular exercise, but they also help to legitimize the idea of 'exercise as medicine','' says McCallum. ''Iron Grip is a perfect fit, since so much recent research has emphasized the advantages of strength training as part of a balanced health and fitness routine.''
While the health club industry is currently under pressure to maintain membership growth, the medical fitness category continues to grow and serves the needs of an increasing population of individuals with health risks.
Cary Wing, EdD, MFA Executive Director commented, ''We're pleased to have Iron Grip's participation, and we're confident in recommending their excellent products to our medical fitness center members.''
About the Medical Fitness Association
The Medical Fitness Association (MFA) is a professional membership association and is the only organization dedicated to the medical fitness difference and integrated care as the prescription for better health. MFA serves facilities and professionals who are committed to promoting the benefits of health and fitness programs on lifestyle-related disease and making medical fitness programs and services available within their community. A nonprofit organization founded in 1991, the MFA is an affiliate of the American Hospital Association and provides industry standards, educational programs, benchmarks, professional development and networking. To learn more about MFA, please call 804-897-5701 or visit www.medicalfitness.org.
About Iron Grip Barbell Company
Iron Grip, based in Santa Ana, CA, is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a line of exclusively American-made free weight equipment. For more information, contact the company at 800-664-4766 or visit www.irongrip.com.
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