IRON GRIP COMPANY NEWS

Iron Grip Introduces ''Functional Training Set''
Economical pre-pack is a simple solution to help fitness facilities create a designated functional training area for members.

Orange County, CA — July 18, 2011 — Iron Grip Barbell Company, the industry leader in commercial free weight equipment, has introduced the Iron Grip Functional Training Set, an easy and cost-effective way for fitness facilities to create a dedicated functional strength training area.

The Iron Grip Functional Training Set contains the most essential tools used in any functional training environment: a complete, pre-selected dumbbell assortment and a compact, space-saving rack. The compact rack is preloaded with an optimal mix of dumbbell sizes and arrives ready to install in any facility's functional training area.

The set includes a carefully considered mix of nine pairs of Iron Grip Urethane Dumbbells. Iron Grip's nearly 20 years of experience in outfitting fitness facilities informed their selection of sizes, from 5 pounds up to 35 pounds, to support an accessible, efficient and productive functional training environment. Iron Grip's maintenance-free urethane dumbbells offer welded handles and permanently engraved weight markings for durability, and the proprietary urethane formula is hardwearing and long lasting.

The Functional Training Set's space-saving dumbbell rack is scaled down to make the most of limited space, however it is still fully commercial-quality and heavy-duty in construction and functionality. Space is at a premium in many fitness facilities, so a rack with a smaller footprint will allow any facility to create a specifically designated functional training area in minimal space and with minimal disruption to the general fitness floor. The rack is exclusively manufactured in the USA, and features welded construction so it does not require any assembly. Customers can choose a white or platinum powder coated finish (although custom colors may also be available upon special request.)

Functional training protocols — and by extension, dedicated functional training spaces within facilities— are now firmly established as integral programs in the majority of fitness facilities. Many facilities recognize that functional training can positively impact member retention, by keeping members engaged and helping produce results. It can also provide an additional profit center through personal training sales.

With Iron Grip's Functional Training Set, facility owners can easily establish and equip a designated functional training area, accessible to both members and personal training staff. Functional training is an important enough development that it warrants its own equipment (and space), rather than borrowing equipment from the general fitness floor. The movement of dumbbells from the general fitness floor to a designated functional training area is unnecessary and inconvenient, as well as potentially unsafe. By specifically designating a dumbbell set and rack that will reside permanently in the functional training area, fitness facilities can make the most of their functional training offerings and encourage their use.

About Iron Grip
Iron Grip, based in Santa Ana, CA, is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a line of exclusively American-made free weight equipment. For more information, contact the company at 800-664-4766 or visit www.irongrip.com.


CONTACT:
Liz Bianchi
Iron Grip Barbell Company
714-850-6900
info@irongrip.com
www.irongrip.com


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