Iron Grip Announces New Licensing Agreement with Impex, Inc. for Iron Grip SportTM Brand.
July 26, 2001 , Costa Mesa, CA Iron Grip Barbell Company has recently entered
into a second license agreement with Impex, Inc., granting the consumer equipment manufacturer
the rights to use the Iron Grip SportTM brand name in conjunction with its newly developed
line of strength equipment. The new line will initially launch with 12-15 different benches,
free weight pieces and selectorized single-station exercise machines, with plans to expand
the offering to a full line of benches, free weight pieces, multi-stack and plate loaded equipment.
This premium home strength equipment line will be sold primarily to specialty fitness retailers and
selected sporting goods stores.
"Our decision to partner with Impex on a line of benches and selectorized equipment bearing
the Iron Grip SportTM name is based upon our experience with them over the last three years,"
says Michael Rojas, president of Iron Grip Barbell Company. "Impex's strong relationships
with their retailers, combined with their expertise in manufacturing and skill in
marketing their brands gives us a high degree of confidence that the Iron Grip Sport
line will be a success."
Iron Grip's first license agreement with Impex covers standard and Olympic weight plates
that incorporate Iron Grip's patented integrated dual opposing grip design and innovative
12-sided shape. Impex's MAXTM and Marcy Grip® free weight lines are protected under this
Impex plans to debut the Iron Grip SportTM line at the Health and Fitness Business Expo and conference
in Denver, CO this coming August 9 - 11.
Impex, Inc. is a leading manufacturer of consumer fitness equipment. In addition
to the new Iron Grip SportTM line, Impex currently manufactures its California Fitness®,
Marcy®, MAXTM, Competitor®, and Powerhouse® lines of free weight, selectorized equipment
and accessories. Their current retail distribution extends to many sporting goods and
big box retailers, including Dick's Sporting Goods, Garts Sports, Sears, Wal-Mart, Dunham's
Sporting Goods, Big 5 Sporting Goods, Copeland's Sports, Galyans Sporting Goods, Costco
Iron Grip will continue to cement its identity as the leader in free weight equipment
through branding across additional product lines, and by adding licensees and
partnerships when the opportunity presents itself. This strategy has already resulted
in Iron Grip Barbell Company becoming the largest commercial free weight manufacturer
worldwide with excellent brand recognition in the free weight category.
For more information regarding Impex and its products, please contact John Chavez
at 626-961-8686, or visit the Impex web site at www.impex-fitness.com.
For more information about Iron Grip Barbell Company, contact the company at
800-664-IRON or visit the web site at www.irongrip.com.
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