Iron Grip and Les Mills Enter Into License Agreement
Orange County, CA - February 17, 2010 — Iron Grip has recently entered into a license agreement with Les Mills International. Iron Grip has granted Les Mills the right to sell weight plates featuring two handgrips under U.S. Patent 5,137,502.
The plates will be offered as a component of Les Mills' BODYPUMP™ equipment sets. LES MILLS™ Instructors can now offer class participants access to the full range of choreography featured in the LES MILLS™ Quarterly release kits.
"We've sought out this relationship with Iron Grip to ensure we continue to offer the latest in product innovation," says Jill Tattersall, CEO of Les Mills. "It also means we can answer the call for equipment that provides greater flexibility in the choreography able to be performed in BODYPUMP™."
Iron Grip will continue to partner with Les Mills to offer its innovative Group Strength® line of equipment, alongside Les Mills' BODYPUMP™ equipment, to their mutual customers.
"Iron Grip and Les Mills have enjoyed a synergistic relationship for many years," said Michael Rojas, President of Iron Grip. "We are looking forward to strengthening our partnership with them, and to working closely with Les Mills on future opportunities."
Clubs are advised they are able to purchase the new handheld weights from April 6th, 2010.
ABOUT IRON GRIP
Iron Grip, based in Santa Ana, CA, is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a line of exclusively American-made free weight equipment. For more information, contact the company at 800-664-4766 or visit www.irongrip.com.
ABOUT LES MILLS INTERNATIONAL
Les Mills is the world's leading provider of group fitness programs. Six million people a week participate in its eight choreographed programs in more than 13,000 clubs in over 75 countries around the world. Les Mills also provides clubs with comprehensive support through its Group Fitness Management (GFM) system — a blueprint for achieving higher profitability through group fitness.
Iron Grip Barbell Company
Les Mills International
PR and Communications Manager
+64 9 366 9900
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