IRON GRIP COMPANY NEWS

Iron Grip Outfits ESPN's Sport Science  with Dumbbells and Barbells

Orange County, CA — February 10, 2010 — Iron Grip Barbell Company has recently outfitted the set of the popular television show, Sport Science, with its signature urethane Olympic weight plates, urethane dumbbells, and Olympic bars. Iron Grip partnered with the show's producer, BASE Productions to ensure the fitness equipment on set would be as cutting-edge as the sports-related scientific experiments featured on the show.

Sport Science is the sports television show that brings popular professional athletes together with cutting-edge technology in state-of-the-art scientific facilities to test the limits of human athletic abilities, while challenging popular assumptions about athletes and sports.

Upcoming episodes of Sport Science will air on ESPN. ESPN will develop an entire slate of Sport Science programming, including Sport Science-branded segments for a wide range of ESPN's highest-profile productions, including signature series such as College Game Day, SportsCenter, and programming related to marquee events such as the Super Bowl and the 2010 FIFA World Cup, as well as new half-hour Sport Science special episodes for telecast on the network. Additionally, ESPN will make Sport Science content available across platforms, including ESPN.com, ESPN360.com and ESPN Mobile.

Sport Science is produced by BASE Productions. John Brenkus and Mickey Stern are executive producers for BASE. Joan Lynch, Ron Wechsler and Lee Fitting are executives in charge of production for ESPN.

ABOUT BASE PRODUCTIONS
BASE Productions, Inc. is a ten-time Emmy Award and sixteen-time IDEA Award-winning production company breaking new ground for cutting-edge reality, documentary and unscripted infotainment programming. Founded by John Brenkus and Mickey Stern, BASE Productions is based in Los Angeles and Washington DC. For more information, please visit www.BASEproductions.com.

ABOUT IRON GRIP
Iron Grip, based in Santa Ana, CA, is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a line of exclusively American-made free weight equipment. For more information, contact the company at 800-664-4766 or visit www.irongrip.com


CONTACT:
Liz Bianchi
Iron Grip Barbell Company
714-850-6900
info@irongrip.com
www.irongrip.com


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