Iron Grip Joins Gold’s Gym Global Vendor Program

ORANGE COUNTY, Calif. — December 15, 2016 — Iron Grip Barbell Company, the industry leading manufacturer of innovative and durable American-made free weight equipment, has recently joined Gold’s Gym International’s Global Vendor Program (GVP).

The Gold’s Gym GVP is designed to help Gold’s franchisees and vendor partners strengthen their business relationships through corporate communications, training and education, and special pricing for volume purchases.

“We’re looking forward to collaborating with Gold’s Gym International, to bring the most value possible to their franchisees through this unique program,” said Donna Lins, VP Sales for Iron Grip. “In addition, we are especially impressed with the excellent team of experienced Franchise Business Consultants that Gold’s has appointed to facilitate communication and learning between the vendors and clubs, and ensure franchisee success.”

“We believe our rugged, yet technically advanced and innovative dumbbells, barbells, Olympic bars, and weight plates are a perfect fit for the Gold’s Gym brand. Both companies are uniquely American, and our ‘made in America’ history resonates with Gold’s ‘legacy of strength’ and their evolution from the first Gold’s Gym on Muscle Beach in Venice, Calif. to the vibrant, world-renown gym chain it’s become today,” added Iron Grip’s President and Co-CEO, Michael Rojas.

Gold’s Gym franchisees can reach out to Donna directly at or by calling the Iron Grip corporate office at 800-664-4766. They can also learn more at the official Gold’s GVP web site:

Iron Grip has enjoyed a long and prolific history with Gold’s Gym International, outfitting more than 250 GGI locations worldwide since the early 1990’s. The latest installations of Iron Grip equipment into Gold’s Gym clubs have included the new Gold’s Gym in Vancouver, Wash., and will soon include Gold’s Gym Meadowbrook located in North Chesterfield, Va. and Gold’s Gym Ritchie Station in Capital Heights, Md., both of which have Grand Openings scheduled for early 2017.

About Iron Grip

Iron Grip Barbell Company, based in Santa Ana, Calif., is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a complete line of exclusively American-made free weight equipment. Iron Grip equipment can be found in premier fitness facilities in over 95 countries, including major health club chains, independent gyms, YMCAs, professional and university strength-training facilities, corporate wellness centers, hospital and physical therapy facilities, and police, firefighter and military fitness facilities worldwide. For more information, contact the company at 800-664-4766 or visit

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Liz Bianchi
Iron Grip Barbell Company

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