The Iron Grip Barbell Company has recently entered into a licensing agreement for their new Home Line with Impex, Inc..
December 1998, Costa Mesa, CA Impex, a leading manufacturer of consumer fitness equipment, will be offering the new line under their respected Marcy brand name. Iron Grips agreement with Impex covers Standard plates only, and is effective worldwide. Iron Grip originally launched their Home Line in the fall of 1998, and it rapidly became a major success, receiving the prestigious Best Buy award from the September/October 1998 issue of Consumers Digest. Iron Grips successful Home Line introduction quickly drew interest from a number of consumer fitness product companies, however Impex was selected for their strength in the free weight category, as well as their sourcing and distribution capabilities.
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